
Role: Developed a comprehensive E-Commerce Concept Brand targeting fans of fantasy & science fiction. I leveraged my skills in writing, design, illustration and marketing to build a brand from the ground up. Work here includes everything from product design and development to SEO, advertising, and link-building.
Tools of the Trade: Adobe Photoshop and Illustrator, Shopify E-Commerce Platform, HTML, Microsoft Office, Google Ads, Pinterest, Instagram, Surfer, Google Keyword Planner, Mailchimp, Mailmunch
Select Achievements:
Brought 10+ physical products from design to completion
Built relationships with sellers & creatives
Developed Paid Ads for Pinterest & Google / Youtube platforms
Select Links:
Style Guide: Concerning Wizard Costume & Dress
Curated Product Guide: Wizard Rings & Other Jewelry
Product Page: Transfiguration: Grade 4 Spellbook
Researched & produced targeted content to capture relevant SEO terms
Leveraged HTML for responsive design
Developed lead magnets & on-page ads to identify potential customers
Built relationships with other sellers to provide quality content
Produced a print poster campaign
Product photography
Designed and produced high-quality products in cooperation with skilled artisans and manufacturers