What I do, What I’ve Done & what I can do for you

DO

Success in the online marketplace is necessarily a team effort.

Every step of the journey, from finding customers to making sales, then keeping those customers satisfied while maintaining a healthy flow of new business requires people with distinct skills working in harmony toward the single overriding goal of making the business prosper. In my current and previous roles, I’ve had the good fortune to find myself responsible for, either directly or in a managerial capacity, nearly every step of that process, and otherwise worked hand in hand with those who did.

DONE

With a background in verbal and visual communication, I began my career in e-commerce at CreditDonkey, working as an art director and visual designer, driving traffic to partners such as Chase Bank, CIT Bank, Discover, and more. During the first cryptocurrency boom, I shifted to a content development role and was instrumental in building the site’s Web3 channel, working to empower customers to make informed decisions in the budding marketplace.

Next, I joined the team at Yami, the leading online source for Asian grocery, beauty and home goods in the US, where in my very hands-on role as a bi-lingual copywriter (Japanese) I set to work optimizing literally thousands of SKUs for an English-speaking audience as well as producing a range of written content in tandem with the marketing team. At the end of my project, we’d managed to double English-language conversions year-over-year from 1.7% to 3.7%.

In my current role as E-Commerce Manager & Developer at Pinkys Iron Doors, the premier online retailer for I have the dual tasks of day-to-day running and optimization of our live site while simultaneously working toward the anticipated launch of Pinkys 2.0, which will offer an unparalleled shopping experience for customers in this space. By far my most challenging position yet, in this role I am the conduit through which the will of the business owners reach our skilled teams of developers, designers and marketers.

do for you

When I join your team, my goal is to provide the hands-on knowledge and managerial expertise to take your business to the next level. That means taking care of what needs done today while planning for the needs of tomorrow. With a broad understanding of the e-commerce landscape and the capabilities of an online retail space, I will help make the most of the opportunities in front of you while endeavoring to show you doors you weren’t aware were there waiting to be opened.

Skills & Services

  • Website Management (Shopify)

  • Team Management & Coordination

  • UX/UI + New Feature Development (Conception & Implementation)

  • Copywriting + Content Writing

  • SEO Strategy + Optimization

  • Art Direction + Creative Strategy

  • Content Strategy for Web, Paid, Print & Social

  • Graphic Design + Illustration

  • Communication + Outreach

  • Web Design + HTML

Projects & Past Work