Role: E-commerce copywriting to drive growth, increase conversions, and boost customer retention on the English-language site.
Tools of the Trade: Microsoft Office, Google Suite, Google Keyword Planner, Google Trends, Figma
Select Achievements:
Helped increase English-site conversions from 1.7% to 3.7% YOY
Developed cohesive naming convention & style guide for product pages
Select Links:
Selling Points & Product Description for Luo Si Fen River Snail Rice Noodles
Selling Points & Product Description for Rousong Chicken Meat Floss Cakes
Selling Points & Product Description for Korean Honey Butter Potato Chips
Landing Page Copy for A Flavor Tour to Japan
Optimized product titles for clarity, conversion, and SEO
Wrote compelling selling points and product descriptions
Translation from Chinese, Japanese & Korean to English
Wrote and revised copy for direct mail flyers and postcards